Learning how to market yourself as an entrepreneur and embracing opportunities as they arise.

A large part about being an entrepreneur and starting your own business is learning how to market yourself. It’s quite awkward to turn the magnifying glass inward after marketing other clients and entities for years. But, it’s a necessary component to running a successful business and important to the health of your brand.

One such example I (Carrie) recently came across was an opportunity to do a guest series on the Bradley Jay “Jay Talking” morning show in Boston via CBS Radio. I was approached by the team in Boston via Twitter and was immediately intrigued about their offer to be a guest on their show once a month to talk all things social media. Had I ever done a radio interview or segment before? Sure! Was it about myself and my business? Heck no! I find it is a lot easier to talk about other people and other things with the media, but when it comes to getting personal, that’s a whole other story. However, I embraced the opportunity and am so thankful I did. It was a lot of fun to be able to share my passion of social media and digital marketing with others, especially in radio, a new outlet for my company marketing efforts.

During the last two months we covered many topics on the show, including a few that are outlined below such as:

• How do you use Twitter for business?
• What is the difference between the social media networks?
• How do you decide which networks to invest in both personally and professionally?
• What are the new trends of 2015?
• What do the user demographics look like across all the social media channels?
• How do you set up a blog?
• How do you differentiate ads versus posts/tweets on social networks? … and many more!

All in all, embracing new experiences and learning to market yourself can be daunting, but is fun when embraced with a teaching spirit to spread knowledge and experiences to those who are interested.