I love working with my clients, and I especially love being able to share their unique business perspectives and company values via social media and PR efforts. One such client I had the pleasure of working with last week is Couples Resorts, a group of four all-inclusive resorts in Jamaica. I am the company’s Chief Romance Officer (yes, you read that correctly). I am the chief of all-things love, romance and travel for this incredible company and last week I had the great opportunity to do a SMT, or, Satellite Media Tour to promote Valentine’s Day and ways to celebrate romance all-year round.

If you are not familiar with SMTs, they allow a person to sit in one studio and communicate with various news stations across the country in real time via satellite. For this specific segment, I discussed 10 Things Happy Couples Do Every Day, just in time for the romantic Valentine’s Day weekend festivities. I spoke with nine news stations from across the country over a two-hour span and was able to promote our special booking offer and chat romance all in a day’s work.

When looking to plan a SMT, it is important you have the following:

1. An agency to help coordinate the new station bookings and timeline.
2. A local studio with producer and camera technician to ensure everything goes smoothly day-of.
3. A compelling and relevant news segment topic that will resonate with your target audience.
4. A good hair and makeup person or/experience with doing your own for the camera.
5. The quintessential person to be in front of the camera who knows and loves your brand and can talk it up for 5-10 minutes.

If you’re interested in seeing a few clips of the SMT coverage, please follow the links below.

http://www.kmtv.com/the-morning-blend/secrets-of-happy-couples-21216

http://www.myhighplains.com/news/studio-4/10-things-happy-couples-do

http://www.kgun9.com/morning-blend/couples-resorts-valentines

http://www.ktnv.com/morning-blend/couples-resorts-21216

Hope you enjoyed the clips and learned something new about how to keep that romantic spark alive!