November 15th, 2015
This post was written by a Carrie Elizabeth contributor, Lauren Peterson.
As 2014 comes to an end, the world of social media has once again seen massive changes. With 2015 quickly approaching, it is time to prepare your company’s social media strategy. Below are 5 key ways to prepare for 2015:
1. Look ahead of the trends
While some trends from 2014 will spill over into the New Year, it is important to look ahead into the 2015 trends. To name a few:
2. Look at the BIG picture
It is vital to look into your company’s goals and initiatives for the New Year. Make a list of how your social strategy will play a part in those goals and how it can enhance your presence. Sometimes we get stuck looking at the day to day, but looking ahead at the big picture will help you streamline a more cohesive strategy across all social channels. Take that blank 365 page book and begin creating your own story!
3. Develop an editorial content calendar
Make sure to map out your editorial content calendar. Create a theme that streamlines throughout the year and becomes recognizable to your customers. Social media marketers realize the importance of content marketing and how it has become the most effective way to expand reach and visibility of your content. Map out promotions you want to run throughout 2015, events that surround them and sales goals. 2015 is a blank canvas and you have the opportunity to create compelling content to tell your story this year!
4. Create New Year’s Resolutions for your social media strategy
It is important to make resolutions for your company. What do you want to work on specifically? Is it a content calendar, bigger presence on Facebook or Twitter? Look inward as a social media community manager or marketer to find areas for improvement. Jot down your resolutions and post them near your work station. This will give you a constant reminder to meet those goals throughout 2015!
5. Use analytics to track your progress
At the end of the day, we all want to know how our business is performing on social media networks. Below are several analytics tools that help demonstrate value from your social media channels.
Time to start planning! Cheers to 2015!