December 19th, 2014
“Tis the season for promotional pushes, e-commerce transactions and aggressive marketing pushes. If you are the community manager for a brand, this also means an increase in customer service inquiries, more content pushes, more eyes on analytics, and increase in overall time spent managing your social media channels. Below are some tips to avoid becoming a Scrooge this week while you try and unwind, recharge for the New Year so you are able to spend more quality time with family and friends and not your smart phone or laptop.
1. Plan ahead as much content as possible. Create a social media content calendar that outlines what you want to promote across all channels. Get the content approved to stay ahead of the game.
2. Utilize a scheduling tool such as Hootsuite or Sprout Social to input the approved content for automation. Know the times to post that work best for your audience based on social network and check in on your channels around that time each day to monitor the conversations.
3. Have fun with your community. Wish them happy holidays and take the time to ask questions and engage with them. The end of the year and the holidays present a great opportunity to check in with your fans and build personal relationships with them.
4. Keep your phone handy in case of emergencies, but avoid checking in all day, every day during the holidays. You need a break. Cut the cord and enjoy being immersed with family and friends. The fans, pages, and community will all be OK and you deserve to take time to relax, recharge, and enjoy the season.